My background in digital marketing
My start was in general digital marketing — social media marketing, content management, and day-to-day website work on WordPress and Blogger. That is where I learned how content actually gets published, edited, and maintained, and why a link only has value when it sits inside an article people genuinely want to read.
Over time my work concentrated on the search side: keyword and competitor research with Ahrefs and SEMrush, monitoring performance in Google Search Console, and — most of all — finding and qualifying websites that are a real topical fit for a client's content. That research-heavy part of link building became the main thing I do.